ROEMY is a modern fragrance house based in Melbourne (Naarm). Founded by Laura Herriott in 2020 and launched in 2021, with inspiration from Tokyo, Paris and around the world. The brand offers a new take on fragrance by developing high quality products that are better for you and the environment. The ROEMY Vision is to impact people, planet and community through fragrance.
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Fragrance is an essential part of our lives; it creates identity and self-expression, influences moods, elevates moments and brings life into space. It inspires and impacts our memory, enabling us to recall moments often long past or seemingly forgotten. Memories of our mother's hair, our father's cologne, long summers, celebrations, and life's milestones. Scents remind us of these moments in time and this is our inspiration. Moments in places, spaces and time.

Through our Feel Good Fragrances, we focus on eliminating harmful ingredients, ensuring all products are clean, hypoallergenic, vegan and cruelty free. The result is high quality fragrances that are long-wearing and sophisticated. Because if you smell good, you feel good.
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ROEMY values sustainability. We are continually working toward a greener future and we are focused on being accountable for, and limiting, our environmental impact. This begins with sustainable ingredients, low impact packaging, paperless operations, and environmental mindfulness through daily actions. And it extends through partnerships with Clean Hub and others to offset our impact. We aren't perfect, but we are authentic and driven to realise our vision of what it is to be a modern fragrance house.